What am I reading? Click by Bill Tancer

click-billtancer

Currently I’m reading a brilliant book and am enjoying each chapter even more as I go along. The book is called Click by Bill Tancer. If you don’t know who Bill Tancer is, he is the  general manager of global research at Hitwise, the world’s leading online competitive intelligence services. This book is for anybody who loves Search, Trends and the influece of psychology or economic/socio economic influences on how we search online.

I definitley put this book up there as one of my favourites of this year, what can I say? I’m a geek for data analysis. If you want to be a successful affiliate you need to understand why people search for products and when they are searching for them . This book is great for getting you in the mood for some data analysis. I’m just trying to convince the girlfriend to go on that weekend spa trip with her girlfriends so I can finish reading this book and spend the weekend checking out some real interesting searchs.

If you want to find out more about Bill, check out his website, click or he also writes a weekly column for Time magazine (Time.com) entitled “The Science of Search”.

Popularity: 6% [?]


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7 Comments For This Post

  1. NicolasNo Gravatar Says:

    Interesting book. Hopefully, this book can help me to increase my knowledge about online research.

  2. JamesMNo Gravatar Says:

    I’m always looking for new books to read, but so much of the seo/im/affiliate stuff out there is poorly written regurgitated crap that anybody could put together after a morning reading other peoples blogs. The pedigree of the author should ensure genuinely useful (and interesting) content, but I’m interested as to the actual writing style. Would it be an engaging read for somebody whose job is maybe only 10% anaysis, or would it bore their (my) pants off?

  3. LeoNo Gravatar Says:

    Hi James

    Good to see you back.I would 100% recommend this book to anyone whose role is in any way connected to search.

    Leo

  4. JamesMNo Gravatar Says:

    Well, I’ve just “click’d” at Amazon and bought it, despite rather mixed reviews from others – I’ll give anything a try once! Suprised you didn’t provide an Amazon aff link to it though ;-)

  5. sus|Child Psychologist SydneyNo Gravatar Says:

    Its sounds good. I hope it will help me in online research. I will try it thanks for this info.

  6. Alex LimNo Gravatar Says:

    This book is definitely good for people who work on the web space today. It has a good web analysis of human psyche and behavior towards search trends. I’m a frustrated psychologist so happen to get intact with this kind of field. The analysis that the author had with regards to the success of social networks and how it works gave me a good perspective. A must read book, indeed.

  7. Andrew@BloggingGuideNo Gravatar Says:

    I definitely agree with this line: If you want to be a successful affiliate you need to understand why people search for products and when they are searching for them . It is really important to know your customers. Thanks for sharing.

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