“The complex part is how do you ride the wave of social activity to push above news stories.”

“You need a synthetic model to garner the same social indicators for a positive PR story, as bad press always gets more social love than good press.”

Welcome back to the blogging world . One thing I would query though is how effective link building is to detract from bad PR. Yes, long term it’s worth having a positive article appear in the top results, but sometimes I question how much it will benefit you vs the amount of work required to achieve that ranking.

Take “Irish Pork”. This is very much a reactive news story. The point regarding their use of page titles is correct. They should of used the keyword in the title. But how much benefit would they have gotten rolling out a link campaign for this keyword. The Google Insights graph says it all, there is little interest in this topic after the initial peak.

The important point in my mind is to get a PR release out to coincide with the story taking off. The complex part is how do you ride the way of social activity to push above news stories. Google actively looks to real time social indicators to flag current news stories. You need a syndicate model to garner the same social indicators for a positive PR story, as bad press always gets more social love than good press.

Obviously appearing in facebook, twitter etc will help (as you pointed out above).

All in all, some insightful points ..