Currently I’m reading a brilliant book and am enjoying each chapter even more as I go along. The book is called Click by Bill Tancer. If you don’t know who Bill Tancer is, he is the  general manager of global research at Hitwise, the world’s leading online competitive intelligence services. This book is for anybody who loves Search, Trends and the influece of psychology or economic/socio economic influences on how we search online.

I definitley put this book up there as one of my favourites of this year, what can I say? I’m a geek for data analysis. If you want to be a successful affiliate you need to understand why people search for products and when they are searching for them . This book is great for getting you in the mood for some data analysis. I’m just trying to convince the girlfriend to go on that weekend spa trip with her girlfriends so I can finish reading this book and spend the weekend checking out some real interesting searchs.

If you want to find out more about Bill, check out his website, click or he also writes a weekly column for Time magazine (Time.com) entitled “The Science of Search”.

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