Following on from my post about breadcrumbs in the serps, I again noticed another test Google is running in the serps. This time it is pulling information from Google Scholar such as “Author” and “Cited By” in the meta description. You can see it showing in the second result in the following example:

This was also spotted by Ray “Catfish” Comstock and Benj Arriola on their blog post PDF’s Author Metadata in Google Search Results . It certainly is an interesting time in Google with lots of tests running over the summer months!

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