When you first get involved in Affiliate Marketing you will come across a lot of new terminology. One of the words you’ll come across is Landing Pages. Landing pages are where people go to once they click on an online advertisement or natural search listing. Landing pages are designed to be highly relevant to the advertisement or search listing and encourage users to complete a “call to action”.
There are two types of landing pages, reference and transactional. A reference landing page or webverts marketing goal focuses on lead generation and interaction with the visitor. A webvert is not ‘transactional’ in nature. A webvert is a reference based, ethical landing page.
The traffic is driven from Google Adwords and is designed for two specific marketing tactics;
1) To attain high Google Adwords landing page quality scores, the benefit being any Adwords campaign costs are minimized.
2) The webvert has a clear call to action, usually a reply form.
The visitor traffic is immediate as the webvert relies on Google advertising to drive visitors to the webvert.
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