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Search Engine Optimisaton

After five years of working online in search, I am a firm believer that to be successful in SEO, there are no shortcuts. In order to rank, you need to deserve to rank! In my opinion all seo work can be categorized into the following four categories:

01Onsite Technical SEO – This encompasses Meta Titles & Descriptions, Crawlability, Menu Navigation & Link Architecture

02Market Research – To build the best site for consumers, you need to understand their needs and pain points. This will allow you develop a content strategy that will fit in with your business goals

03Content Development – Once you understand your consumers, you can build content to service their needs. Content can include, articles, guides, infographics, video, microsites, apps or any other online asset that a consumer could find of value

04Content Marketing – If you spend weeks or months developing great and useful content, it deserves at least the same amount of time to publicise and market it to its intended audience

Below you will find posts based on all these SEO related topics and any tips or guides I have developed that have helped me in routine seo work.

Leo’s SEO Guides: