Pay Per Click is the poster boy for online direct response advertising. PPC ads are the sponsored results which appear in search engine rankings. For me a succesful campaign is built by focusing on the three key areas below:
01Market Research – Before planning a campaign you need to understand your product, your customers and conduct keyword research to understand words they use to find your product
02Implementation – Implementation evolves around a good campaign structure, good ad copy, dedicated landing pages and optimised campaign settings.
03Optimisation & Refinement – Optimising PPC campaigns involves analysing campaign performance, refining by cutting what doesn’t work and scaling what does work through efficient bid management
Below you will find posts and guides based on my experiences with PPC campaigns and planning