I came across an interesting result whilst using Google this week. The result listed breadcrumb data before the meta description in the results. I was lucky enough to see it on two related searches and obtained screenshots shown below:
The 2nd result:
Unfortunately I haven’t been able to see it since when performing searches but after a little further research it turns out I haven’t been the only person to see strange things in the serps regarding breadcrumbs. Rob Hammond also came across some strange results which utilised breadcrumbs in the url structure of the search results. Screenshot below:
As for the seo implications of this, it’s too early to tell as its obviously just a test but it does show that google can read and understand breadcrumbs. Has anybody else seen anything like this in the serps?
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