Link building is a pain in the ass! It is one of the most labour intensive, monotinous tasks you can do, so it always begs the question to me why do it yourself? Even in saying that I can understand the need to control the process yourself, I don’t mind outsourcing directory submissions, this is fine, the outsourcing company have their directory lists and it’s just a matter of them filling in a form to get a directory link but the real links I want don’t come so easy. They are usually on blogs and it means building up a relationship with the webmaster in order to earn a link. How can I outsource this process and insure it’s being done correctly?
Well I’ve figured out the answer! It’s a two step process, outsourcing and then a new online app called BuzzStream! I read an interesting guest post on shoemoney’s blog recently by Justin Brooke from Sitefling.com. It was a very interesting post about outsourcing your link building to the philipines by hiring a full time virtual assisstant. Wages are quite low in the Philipines and $400 is a good monthly wage and should hire you a college graduate full time.
Justin recommends sourcing your virtual assisstant by placing an ad on craigslist. He conducts full interviews with all prosepective applicants. Once hired all employees sign on to skype every morning at 9a.m. and await to be assigned there work through the web. This process is quite similar to sourcing copywriters/directory submitters on getafreelancer.com
Now for the second part of this solution, BuzzStream. BuzzStream is a new online app to track your link building campains. It is currently in beta testing and is missing some of the functionality I’d like but is well on its way in becoming a great tool for link building.
Why is this app one to watch? Well the company is being advised by Eric Ward, one of the foremost experts on link building. So how does BuzzStream work? BuzzStream is a cms for your linkbuilding campaigns combined with a bookmarker for your browser which allows you to add prospective link partners to BuzzStream. It also offers the ability to setup employee accounts and assign prospective link partners to employees so that relationships can be built and links acquired.
BuzzStream Dashboard
The Dashboard will display your list of potential link partners, PageRank, site rating and relationship status.
The detail page of link partners has some excellent info, such as estimated uniques, technorati ranking, PageRank and it also pulls in the potential link partners twitter and linkedin contact details.
To add potential links to employees accounts is easy. Just click the Link Buzzmarker in your browser when your on a potential link partners site.
BuzzStream automatically gathers all details about the prospective partner including the webmasters twitter details.
When you click save you can assign it to an employee to develop the relationship and aquire the link.
Hope you find this post useful!
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