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	<title>Leo Fogarty .com &#187; How To</title>
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	<link>http://www.leofogarty.com</link>
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		<title>Heatmaps with Clickheat!</title>
		<link>http://www.leofogarty.com/affiliate-marketing/heatmaps-with-clickheat.html</link>
		<comments>http://www.leofogarty.com/affiliate-marketing/heatmaps-with-clickheat.html#comments</comments>
		<pubDate>Mon, 06 Jul 2009 19:49:58 +0000</pubDate>
		<dc:creator>Leo</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Data Analysis]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[clickheat]]></category>
		<category><![CDATA[heatmaps]]></category>

		<guid isPermaLink="false">http://www.leofogarty.com/?p=372</guid>
		<description><![CDATA[<a href="http://www.leofogarty.com/affiliate-marketing/heatmaps-with-clickheat.html"><img align="left" hspace="5" width="150" height="150" src="http://www.leofogarty.com/wp-content/clickheat11-150x150.jpg" class="alignleft wp-post-image tfe" alt="clickheat1" title="clickheat1" /></a>Heatmaps are used for testing and research purposes. They can be applied to many different fields and web design and usability testing are just two of them. There are different types, some track the focus of your eyes on a webpage or there are others that will track clicks on a page.  Damien Mulley has [...]]]></description>
			<content:encoded><![CDATA[<p>Heatmaps are used for testing and research purposes. They can be applied to many different fields and web design and usability testing are just two of them. There are different types, some track the focus of your eyes on a webpage or there are others that will track clicks on a page.  Damien Mulley has a great example of <a href="http://www.mulley.net/2009/07/03/not-in-top-3-in-google-using-google-ads-ruh-roh/">heat maps generated based on the movement of eyes around a webpage</a> and they can give you some very valuable information. In Damien&#8217;s example below you can see that users mainly focus on the top three results in Google:</p>
<p style="text-align: center;"><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/8iPLkfJK-Tg&#038;fs=1" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/8iPLkfJK-Tg&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p style="text-align: left;">Today I want to show you how you can setup heatmaps for free on your website to track clicks on your webpage.  You can see from the image below, it will show clicks on the page which can give you valuable info that you mightn&#8217;t already be tracking like, is the search function being used on the site?, are people viewing your twitter profile. etc.?</p>
<p style="text-align: left;">
<p><img class="aligncenter size-full wp-image-376" title="clickheat1" src="http://www.leofogarty.com/wp-content/clickheat11.jpg" alt="clickheat1" width="590" height="241" /></p>
<p>The tool I use is called <a href="http://www.labsmedia.com/clickheat/index.html">ClickHeat</a> and it is opensource. To set it up just <a href="http://www.labsmedia.com/clickheat/index.html">download it from the site</a>, upload it to your server and follow the installation process (which is very simple). Finally add the javascript to your template to enable tracking.</p>
<img src="http://www.leofogarty.com/?ak_action=api_record_view&id=372&type=feed" alt="" />]]></content:encoded>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Building Affiliate Stores with Affilistore.com!</title>
		<link>http://www.leofogarty.com/affiliate-marketing/building-affiliate-stores-with-affilistore-com.html</link>
		<comments>http://www.leofogarty.com/affiliate-marketing/building-affiliate-stores-with-affilistore-com.html#comments</comments>
		<pubDate>Wed, 01 Jul 2009 15:10:25 +0000</pubDate>
		<dc:creator>Leo</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Free Stuff]]></category>
		<category><![CDATA[Niche Stores]]></category>
		<category><![CDATA[Affiliate Stores]]></category>

		<guid isPermaLink="false">http://www.leofogarty.com/?p=357</guid>
		<description><![CDATA[<a href="http://www.leofogarty.com/affiliate-marketing/building-affiliate-stores-with-affilistore-com.html"><img align="left" hspace="5" width="150" height="150" src="http://www.leofogarty.com/wp-content/PerfumeStore-150x150.jpg" class="alignleft wp-post-image tfe" alt="PerfumeStore" title="PerfumeStore" /></a>LinkedTube
When you look at affiliate marketing more in depth, you&#8217;ll realise it&#8217;s not just a way to monetise your existing site, it is in fact a business opportunity in itself. Sometimes you&#8217;ll find offers and realise you can make more money building sites just dedicated to those offers. The offers available very from CPA (Cost [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=8,0,0,0" type="application/x-shockwave-flash" width="400px" height="325px"><param name="movie" value="http://www.linkedtube.com/static/flash/player.swf?sum=Build%20your%20Affiliate%20Store%20NOW%20for%20FREE!&#038;btn=Affilistore&#038;txt=Download%20Affilistore%20Now!&#038;vis=always&#038;url=http%3A%2F%2Fwww.affilistore.com&#038;vid=7h0f7zMLLXQ"/><param name="quality" value="high" /><param name="menu" value="false" /><embed src="http://www.linkedtube.com/static/flash/player.swf?sum=Build%20your%20Affiliate%20Store%20NOW%20for%20FREE!&#038;btn=Affilistore&#038;txt=Download%20Affilistore%20Now!&#038;vis=always&#038;url=http%3A%2F%2Fwww.affilistore.com&#038;vid=7h0f7zMLLXQ" width="400px" height="325px" quality="high" menu="false" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash"><noembed><a href="http://www.linkedtube.com/7h0f7zMLLXQ12b6da10899adf065ad52cfac3635dc9.htm">LinkedTube</a></noembed></embed></object></p>
<p>When you look at affiliate marketing more in depth, you&#8217;ll realise it&#8217;s not just a way to monetise your existing site, it is in fact a business opportunity in itself. Sometimes you&#8217;ll find offers and realise you can make more money building sites just dedicated to those offers. The offers available very from CPA (Cost Per Action) to CPS (Cost Per Sale). Online merchants/stores generally run cost per sale. Depending on the amount of products they offer a lot of online merchants offer datafeeds of their products through their affiliate programs. This allows you to build your own online store. Think about it, having your own online store, not having to deal with managing stock, processing sales, etc. and still making money?It&#8217;s a no brainer!</p>
<p>This is great but how do you build your affiliate store? Well I&#8217;ve found a FREE script which will allow you to do just this! It&#8217;s called <a href="http://www.affilistore.com">Affilistore</a> and you can find it at <a href="http://www.affilistore.com">Affilistore.com</a>.</p>
<h1>So what does Affilistore do?</h1>
<p>Affilistore allows you to pick a niche and develop a store around it. Take for example Perfumes, we could select feeds from Perfum Merchants and build it into our online store. The image below is store built using Affilistore importing feeds from Perfume Point, Cheap Smells, BeautyBay.com, SendMeScent, Jason Shankey and TheFragranceShop.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-361" title="PerfumeStore" src="http://www.leofogarty.com/wp-content/PerfumeStore.jpg" alt="PerfumeStore" width="590" height="692" /><span id="more-357"></span></p>
<h1 style="text-align: left;">So Where&#8217;s My Affiliate Link?</h1>
<p style="text-align: left;">When a client searches for a product, it will compare the products from all the merchant feeds you have setup as shown below, each one is an affiliate link as shown below:</p>
<p style="text-align: left;"><img class="aligncenter size-full wp-image-362" title="affilistore-affiliatelinkim" src="http://www.leofogarty.com/wp-content/affilistore-affiliatelinkim.jpg" alt="affilistore-affiliatelinkim" width="590" height="994" /></p>
<p style="text-align: left;">So <a href="http://www.affilistore.com">download Affilistore today</a> and start building your own online store!</p>
<img src="http://www.leofogarty.com/?ak_action=api_record_view&id=357&type=feed" alt="" />]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Blogging Topical Trends or Events will get you traffic!</title>
		<link>http://www.leofogarty.com/how-to/blogging-topical-trends-or-events-will-get-you-traffic.html</link>
		<comments>http://www.leofogarty.com/how-to/blogging-topical-trends-or-events-will-get-you-traffic.html#comments</comments>
		<pubDate>Mon, 15 Jun 2009 14:57:42 +0000</pubDate>
		<dc:creator>Leo</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[topicl trends]]></category>
		<category><![CDATA[traffic building]]></category>

		<guid isPermaLink="false">http://www.leofogarty.com/?p=211</guid>
		<description><![CDATA[<a href="http://www.leofogarty.com/how-to/blogging-topical-trends-or-events-will-get-you-traffic.html"><img align="left" hspace="5" width="150" src="http://www.leofogarty.com/wp-content/ganalytics.jpg" class="alignleft wp-post-image tfe" alt="Google Analyitcs" title="GoogleAnalytics" /></a>
Let me start off by stating that this is a new blog, it&#8217;s been up a little over a week. Since it&#8217;s a new blog which we havent actively promoted it yet so our traffic is quite low around about 20 uniques a day.
You can imagine my surprise last week when I logged into Google [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/YWRZhMdHfWA&#038;fs=1" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed src="http://www.youtube.com/v/YWRZhMdHfWA&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p style="text-align: left;">Let me start off by stating that this is a new blog, it&#8217;s been up a little over a week. Since it&#8217;s a new blog which we havent actively promoted it yet so our traffic is quite low around about 20 uniques a day.</p>
<p style="text-align: left;">You can imagine my surprise last week when I logged into Google Analytics and seen that the sites traffic had jumped over 500% in one nite to 130 uniques.</p>
<p style="text-align: left;">Now this was all down to one post we put up on our blog last week about <a href="http://www.leofogarty.com/affiliate-marketing/facebook-personal-urls.html">Facebook Personal URL&#8217;s becoming available</a>.</p>
<p style="text-align: center;">
<div id="attachment_213" class="wp-caption aligncenter" style="width: 600px"><img class="size-full wp-image-213" title="GoogleAnalytics" src="http://www.leofogarty.com/wp-content/ganalytics.jpg" alt="Google Analyitcs" width="590" height="138" /><p class="wp-caption-text">Google Analyitcs</p></div>
<div id="attachment_214" class="wp-caption aligncenter" style="width: 484px"><img class="size-full wp-image-214" title="ganalytics2" src="http://www.leofogarty.com/wp-content/ganalytics2.jpg" alt="Google Analytics" width="474" height="88" /><p class="wp-caption-text">Google Analytics</p></div>
<h1 style="text-align: left;">So What Have I Learned from this?</h1>
<p style="text-align: left;">Blogging about topical trends or events can have a huge influence over your traffic. So if there is an upcoming event for your niche, even if your not going to it, blog about it.</p>
<p style="text-align: left;">Let me know if you&#8217;ve had any similar situations on your blog in the comments.</p>
<img src="http://www.leofogarty.com/?ak_action=api_record_view&id=211&type=feed" alt="" />]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Free Logo Design for Affiliate Marketers</title>
		<link>http://www.leofogarty.com/how-to/design/free-logo-design-for-affiliate-marketers.html</link>
		<comments>http://www.leofogarty.com/how-to/design/free-logo-design-for-affiliate-marketers.html#comments</comments>
		<pubDate>Mon, 08 Jun 2009 17:18:53 +0000</pubDate>
		<dc:creator>Leo</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Free Stuff]]></category>
		<category><![CDATA[logo design]]></category>

		<guid isPermaLink="false">http://www.leofogarty.com/?p=97</guid>
		<description><![CDATA[<a href="http://www.leofogarty.com/how-to/design/free-logo-design-for-affiliate-marketers.html"><img align="left" hspace="5" width="150" height="150" src="http://www.leofogarty.com/wp-content/plugins/thumbnail-for-excerpts/tfe_no_thumb.png" class="alignleft wp-post-image tfe" alt="" title="" /></a>I have some fantastic news for anybody wanting to get started in Affiliate Marketing. How would you like your logo designed for free. Yes thats right FREE !! Even better how would you like your website built for $99? Sounds too good to be true? Well here is the unbelievable bit, its all for a [...]]]></description>
			<content:encoded><![CDATA[<p>I have some fantastic news for anybody wanting to get started in Affiliate Marketing. How would you like your <strong>logo designed for free</strong>. Yes thats right <strong>FREE</strong> !! Even better how would you like your <strong>website built for $99</strong>? Sounds too good to be true? Well here is the unbelievable bit, its all for a good cause.</p>
<p>My friend Sean from <a href="http://www.smemon.com">www.smemon.com</a> is running this special offer to raise funds for a sky dive for charity. I have to stress that this is a <strong>limited time offer</strong> and the <strong>quality of his work is unmatched</strong>, check out <a href="http://www.beerchief.com">www.beerchief.com</a> or have a look at his <a href="http://www.smemon.com/portfolio/logos/">logo portfolio</a>.</p>
<h2 style="text-align: center;">To get your logo Now!</h2>
<h2 style="text-align: center;">Please Click this link:</h2>
<h1 style="text-align: center;"><strong><a href="http://www.smemon.com/free-logos-cheap-sites-limited-offer/">Free Logo Design</a></strong></h1>
<p>Now for the boring part, the conditions:</p>
<ul>
<li>3 logo requests per person &#8211; i may accept more but this is to stop abuse of the system and to stop me spending all my time with one person.</li>
<li>3 site requests per person &#8211; same story as above, to stop abuse.</li>
<li>max of 3 logo revisions per logo -  to protect my time.</li>
<li>turnaround time for logos <em>should</em> be 1-2 days &#8211; depends on demand, but i’ll keep you updated daily.</li>
<li>turnaround time for sites <em>should</em> be 2-5 days &#8211; depends on demand, but again i’ll keep you updated daily.</li>
<li>hosting is not included with the $99 site offer, but i can host the site on my own server for a small charge.</li>
<li>domain is not included with the $99 site offer, you just pay domain name cost but i can help organise that for you if necessary (free of charge).</li>
<li>if offer is ended, i will update this post saying so &#8211; any requests after that do not have to be honoured (but they may be &#8211; just because i’m nice!)</li>
<li>terms can be changed at any stage as i see fit.</li>
<li><a href="http://www.smemon.com/contact-me/" target="_blank">contact sean</a> if you want any more info</li>
</ul>
<img src="http://www.leofogarty.com/?ak_action=api_record_view&id=97&type=feed" alt="" />]]></content:encoded>
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		<slash:comments>9</slash:comments>
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		<item>
		<title>Using MyIPNeighbors.com for Competitor Analysis!</title>
		<link>http://www.leofogarty.com/affiliate-marketing/myipneighborscom-competitoranalysis.html</link>
		<comments>http://www.leofogarty.com/affiliate-marketing/myipneighborscom-competitoranalysis.html#comments</comments>
		<pubDate>Mon, 08 Jun 2009 11:43:40 +0000</pubDate>
		<dc:creator>Leo</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Competitor Analysis]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[colin de ruyck]]></category>
		<category><![CDATA[landing pages]]></category>

		<guid isPermaLink="false">http://www.leofogarty.com/?p=78</guid>
		<description><![CDATA[<a href="http://www.leofogarty.com/affiliate-marketing/myipneighborscom-competitoranalysis.html"><img align="left" hspace="5" width="150" height="150" src="http://www.leofogarty.com/wp-content/fireshot-capture-1-myipneighbors_com-reverse-ip-lookup-domain-check-dns-tool-myipneighbors_com1-150x150.jpg" class="alignleft wp-post-image tfe" alt="Colin De Ruyck - Affiliate Challenge" title="Colin De Ruyck - Affiliate Challenge" /></a>O.k. one problem with affiliate marketing is keeping up with your competitors. You can monitor google adwords to see what affiliates are showing up but how do you know what other landing pages they have? Well I&#8217;m going to tell you! The answer is http://www.myipneighbors.com/
So how do you use myipneighbors.com for Competitor Analysis?
Well for an [...]]]></description>
			<content:encoded><![CDATA[<p>O.k. one problem with affiliate marketing is keeping up with your competitors. You can monitor google adwords to see what affiliates are showing up but how do you know what other landing pages they have? Well I&#8217;m going to tell you! The answer is <a href="http://www.myipneighbors.com">http://www.myipneighbors.com/</a></p>
<h1>So how do you use myipneighbors.com for Competitor Analysis?</h1>
<p>Well for an example I&#8217;m going to use Collin de Ruyck who was on the Top Affiliate Challenge. Collin was great on the show and I have a lot of respect for what he has achieved. His website is <a href="http://www.feedflare.ca">www.feedflare.ca</a>.</p>
<p>So when we put feedflare.ca into myipneighbors.com it will list all other sites sitting on that server:<span id="more-78"></span></p>
<p><img class="aligncenter size-full wp-image-82" title="Colin De Ruyck - Affiliate Challenge" src="http://www.leofogarty.com/wp-content/fireshot-capture-1-myipneighbors_com-reverse-ip-lookup-domain-check-dns-tool-myipneighbors_com1.jpg" alt="Colin De Ruyck - Affiliate Challenge" width="572" height="1944" /></p>
<p>Now we have a list of all Colins sites and landing pages, we can see what he&#8217;s advertising and how he&#8217;s advertising:</p>
<p><img class="aligncenter size-medium wp-image-84" title="Colins - CreditCardSignups.net" src="http://www.leofogarty.com/wp-content/fireshot-capture-3-credit-card-sign-ups-prepaid-credit-cards-creditcardsignups_net1-300x131.jpg" alt="Colins - CreditCardSignups.net" width="300" height="131" /></p>
<p>If you like this trick, please leave a comment!</p>
<img src="http://www.leofogarty.com/?ak_action=api_record_view&id=78&type=feed" alt="" />]]></content:encoded>
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		</item>
		<item>
		<title>Affiliate Marketing</title>
		<link>http://www.leofogarty.com/how-to/what-is/affiliate-marketing.html</link>
		<comments>http://www.leofogarty.com/how-to/what-is/affiliate-marketing.html#comments</comments>
		<pubDate>Mon, 01 Jun 2009 22:01:08 +0000</pubDate>
		<dc:creator>Leo</dc:creator>
				<category><![CDATA[What Is]]></category>
		<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[glossary]]></category>

		<guid isPermaLink="false">http://www.leofogarty.com/?p=53</guid>
		<description><![CDATA[<a href="http://www.leofogarty.com/how-to/what-is/affiliate-marketing.html"><img align="left" hspace="5" width="150" height="150" src="http://www.leofogarty.com/wp-content/plugins/thumbnail-for-excerpts/tfe_no_thumb.png" class="alignleft wp-post-image tfe" alt="" title="" /></a>Affiliate Marketing is nothing new, it has been around for years in one form or another, it is a commission based sales program, the only difference is that affiliate marketing refers to internet based transactions. An online merchant or service provider will pay you a commission for every visitor or customer you bring to their website using your own online marketing efforts.]]></description>
			<content:encoded><![CDATA[<p>Affiliate Marketing is nothing new, it has been around for years in one form or another, it is a commission based sales program, the only difference is that affiliate marketing refers to internet based transactions. An online merchant or service provider will pay you a commission for every visitor or customer you bring to their website using your own online marketing efforts.</p>
<p><span id="more-53"></span></p>
<p><strong>How do you make money from Affiliate Marketing?</strong></p>
<p>There are 3 ways to make money from Affiliate Marketing:</p>
<ol>
<li><span class="mContent"><strong>Pay Per Click</strong> — Every time a potential customer leaves the <span class="yellowFade"><span><span class="yellowFadeInnerSpan" style="position: relative;">affiliate</span></span></span> website by &#8220;clicking&#8221; on the link leading to the merchant&#8217;s website, a certain amount of money is deposited in the <span class="yellowFade"><span><span class="yellowFadeInnerSpan" style="position: relative;">affiliate</span></span></span>&#8217;s account. This amount can be pennies or dollars depending on the product and amount of the commission.<strong></strong>
<p></span></li>
<li><span class="mContent"><strong>Pay Per Sale</strong> — Every time a sale is made as a result of advertising on the <span class="yellowFade"><span><span class="yellowFadeInnerSpan" style="position: relative;">affiliate</span></span></span>&#8217;s website, a percentage, or commission, is deposited into the <span class="yellowFade"><span><span class="yellowFadeInnerSpan" style="position: relative;">affiliate</span></span></span>&#8217;s account.<strong></strong>
<p></span></li>
<li><span class="mContent"><strong>Pay Per Lead</strong> — Every time a potential client registers at the merchant&#8217;s website as a result of the advertisement on the <span class="yellowFade"><span><span class="yellowFadeInnerSpan" style="position: relative;">affiliate</span></span></span>&#8217;s account, a previously determined amount is deposited into the <span class="yellowFade"><span><span class="yellowFadeInnerSpan" style="position: relative;">affiliate</span></span></span>&#8217;s account.
<p></span></li>
</ol>
<p><strong>History of Affiliate Marketing</strong></p>
<p>Affiliate Marketing has only come to promenance since 1994 with the birth of successful ecommerce portals such as CDNOW and Amazon.com. CDNOW launched it&#8217;s affiliate program in 1994 called BuyWeb and Amazon launched its affiliate program in 1996. Amazon associates placed a banner or text ad on their website and if a visitor clicked on these links they would be taken to Amazons website. If they proceded to purchase an item from Amazon, the associate received a commission.</p>
<p><strong>The Future of Affiliate Marketing</strong></p>
<p>Affiliate Marketing is experiencing rapid growth. According to a report by MarketingSherpa&#8217;s in 2006, affiliates worldwide earned US$6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, <span class="mw-redirect">telecom</span>, education, publishing, and forms of lead generation other than contextual advertising programs such as <span class="mw-redirect">Google AdSense.</span></p>
<p><span class="mw-redirect">The increase in online transactions and the low barrier of entry to ecommerce is fueling this growth. The main market for Affiliate Marketing is in the United States who were the earlier adopters of this form of marketing but the U.K. is starting to embrace it at a rapid pace too. In Ireland it is still a very small industry with only a handfull of companies running affiliate programs. </span></p>
<p><span class="mw-redirect">I feel that this is definitely going to be a growth industry in Ireland over the next few years much like the rise in the Search Engine Optimisation Industry in Ireland. For anybody reading this I&#8217;d love to hear your views on the future of affiliate marketing in Ireland and the U.K., please comment below!<br />
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