Lately I’ve been really interested in the psychology behind peoples searches and how they interact online. i.e. people that search for “buy blue widgets” are more likely to buy that people searching for “blue widget styles”. This area has a huge influence on what and how you should structure your content and manage your email marketing.
One of the best guys to listen to in this area is Frank Kern. Frank is a surfer dude but also a people person and you can tell he just “gets it” when it comes to influencing peoples emotions online. Hell, if you search for him online, you’ll get nothing but references about how people feel he’s their friend and what an all around nice guy he is.
If you do a little more digging you’ll find that Frank was once busted by the FTC for running an alleged pyramid scheme. Now in saying that, it doesnt make him a bad guy, think Frank Abagnale from Catch Me If You Can or any good grifter. They all have talents for reading or convincing people, they just mightnt have always used them for ethical purposes. He openly admits this and actually when you think about it he must have been succesful at marketing it as at the time he was making half a million a year.
The video above is what Frank released as a promo for his Mass Control program. The information he gives away is amazing. He discusses modalities, the persona we need to portray when selling online, developing story lines to interact and engage with potential customers. Now I’m not telling you to buy Franks products, just watch the video and if you think the info is good enough, make up your own mind.
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This is some text prior to the author information. You can change this text from the admin section of WP-Gravatar Leo is regular contributer to online forums Related Posts
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