Competitor Analysis is so important in Affiliate Marketing. Affiliate Marketing is really all about the data and the more data you have, the more informed choices you can make. Analysing your competitors adwords can help you decide if an offer is converting and worth trying. If it’s done right it can also help you build your keyword list. I’m going to show you two tools which will allow you to analyse your competitors:
PPC Web Spy
PPC Web Spy is a firefox plugin that will show you the destination url of any adwords. It will allow you to spot affiliate urls in PPC Advertising. In the below example I’ve highlighted where it’s showing an affiliate url:
The next nice feature is you can view some of the other keywords they are bidding on:
In the above example it shows that the affiliates are using direct linking, where they aren’t using their own landing pages, the next tool I’m going to show you will allow you to analyse an affiliates landing page:
SpyFu.com
SpyFu.com allows you to analyse an affiliates landing page and see what keywords they are bidding on and what they are spending in google adwords on a daily basis. For this example I’m going to use an affiliate website I came across call getdietsolutions.com.
When we put this site into SpyFu we get the following results:
Now straight away we can see that this is a big affiliate, they are spending between $500-$2500 daily and they have a keyword list of over a 1,500. The free version of spyfu only shows 10 keywords but the paid version will allow us access to all the keywords.
I hope you find these tools useful. If you know of any other tools as good as these please leave a comment!
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